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Strategy, Tactics, and the Trouble with Thinking One Directionally
I read something from Simon Sinek recently that made me smile. He was talking about the difference between strategy and tactics. He used and analogy about the curious way finance and marketing people approach each other’s worlds. When marketing people hit a point in a project where finances matter, they tend to say: “We’re going to need finance’s help.” When finance people hit a point where marketing is clearly going to be involved, they tend to say: “We’ve got this—how hard
BenNoggin
Nov 6


Framing Matters: What AI Is Teaching Us About Human Connection
I was reading an article in The Times this week by Matthew Syed, and something stuck with me. He was talking about artificial intelligence—and not in the usual hand-wringing way. Instead, he offered a different frame: that AI, if used well, could be the mother of invention . He quoted a podcast featuring Demis Hassabis the co-founder of Google Deep Mind. Hassabis noted that AI has severe limitations that can only be exceeded by humans. The power of the imagination. “You h
BenNoggin
Oct 20


Stolen Focus: a reminder to reconnect with what's intrinsically important
I had an amusing conversation with my godson the other day attempting to convince him that people used to smoke on the tube… This had...
BenNoggin
Oct 1


From Safety to Purpose: One Question That Lifts Leadership
You’re back in the thick of it. There’s a deadline. A tricky conversation. Discord in the meeting. And in that moment, whether you...
BenNoggin
Sep 10
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