Influential Marketing Messages
We all know that some marketing messages 'hit the mark' more than others and we have plenty of statistics that show us how opinion differs within any target audience.
Once you have identified your messages from a commercial perspective - how can you put it across in a way that looks, feels and sounds emotive & compelling? How can you make sure that it clearly 'ticks the boxes' of the different personality types in your target audience?
People differ in how they like to receive information. We have different learning styles; as we watch or read a communication we will be asking different questions in our mind, and the communication will be more convincing if those questions are answered. People also respond differently to different types of descriptive words and metaphors. Some may look clear, sound good or feel right; others may not.
In order to help you structure messages that engage with your audience psychologically, we address 3 areas:
- Sensory description: A simple system for balancing your use of adjectives, verbs and adverbs so that your messages clearly connect and resonate with your entire audience
- Learning styles: How to structure your message so that it answers the questions your audience is asking
- Indirect communication: How to use quotes, testimonials, stories, case studies metaphors and statistics to bypass resistance to your message
Like what you see? Sound good? Get in touch...
This topic can be explored as one-to-one coaching, as group coaching workshop or as a speech or large seminar.
For more information or to discuss your requirements, simply fill in the enquiry form at the side of this page or call anytime on the number above.
For more information please place an enquiry on this page or call Daryll or Ben on 020 7849 3450.
